September 9, 2013
Paragon Real Estate Group just announced expansion and reorganization plans to enlarge their footprint in their core market of the San Francisco Bay Area. According to Paragon CEO Bob Dadurka, “Since we opened our doors in 2004, we’ve been gratified by being able to build Paragon into one of the most successful brokerages in San Francisco. 2013 is shaping up to be our best year ever – with total sales up 20% and luxury home sales up a whopping 82%, we should go well beyond a billion dollars in sales – and our agents now have one of the highest averages sales per agent figures in the country. San Francisco has always been a very competitive market, the price point is very high and our clients are extremely sophisticated financially and technologically and in what they expect from the professionals who serve their needs. Paragon has always been a company that is light on its feet, highly responsive to new ideas and opportunities, and now the time has come to take big steps in virtually every facet of our business to take us to the next level.”
These steps include spinning off their investment real estate division, already one of the biggest players in that market segment, into the separate Paragon Commercial Brokerage in beautiful new offices at 1700 California. Another big piece of the plan is the centralization of Paragon’s residential brokerage operations in the 4-story building they purchased and completely renovated at 1400 Van Ness. This will then be followed by the opening of new, mobile-oriented, hub offices in other areas of the city such as the luxury home market of Pacific Heights-Marina, Potrero Hill, South Beach-SoMa and the Hayes Valley-Noe Valley area. Paragon is also actively growing the number of agents working in Marin, Napa and Sonoma, where their business is growing quickly. According to Paragon Managing Broker, Sally Stull, “The way people do business is rapidly changing and the way our agents serve our clients is changing. Big old-style offices with desks and phones are much less important; cutting edge technology that improves client communications, property marketing and the delivery of highest quality market analytics is what helps our clients most and what they want. So we are moving resources from an older business model to this more dynamic and more mobile model. We are extremely excited about the large investments we’re making in improved technology and more streamlined operations right now. This will be a huge win-win for Paragon and for our customers.”
Paragon has been investing particularly heavily in new marketing technologies. Paragon’s Director of Brand and Digital Marketing Lisa Norman highlighted a few of the biggest initiatives: “Marketing is one of the core products a real estate brokerage offers its clients and Paragon has always invested heavily in stand-out marketing across the multiple media platforms. But now we’re taking a quantum leap in online and mobile marketing. Both our redesigned website and our gorgeous, new online resource, ParaScopeSF, offer comprehensive information about living in the Bay Area and its complex real estate market. We’re the first brokerage in San Francisco to offer touchCMA, a highly sophisticated online and iPad-based presentation and market analysis tool, to all our agents and clients. Paragon has moved to a new online marketing platform, Imprev, that allows marketing staff and agents to create incredible materials from wherever they are in less time than ever. As our footprint in the luxury home market grows by leaps and bounds, we are designing new programs and developing new partnerships to meet the special needs of that market segment. And finally, within the realm of traditional marketing, Paragon is redesigning and upgrading all its print marketing materials to a standard currently unmatched in San Francisco real estate sales.”
Paragon’s main residential office is at 1400 Van Ness Avenue in San Francisco and its Commercial Brokerage at 1700 California Street. Online Paragon can be found at www.paragon-re.com and www.ParaScopeSF.com.