While most firms offer little more than a desk, business cards, A-frame and perhaps some bland, generic training, Paragon invests enormous amounts of time, effort, money and individualized attention into making our agents successful. Paragon has stand-out marketing and technology, and a collaborative culture that facilitates a constant exchange of ideas between the best agents in the business. We make a tremendous effort to provide our agents and clients with the best market analytics in the nation - which is often quoted in local and national media. Our new agent training program consists of a 45-50 hour curriculum of intensive nuts and bolts training to build a solid foundation to your new career; the course includes classes on client development, listing presentations, working with buyers, contracts, offer presentations, negotiating, due diligence, marketing and business planning. Every new agent works with an experienced mentor for an extended period; you’ll have regular business planning meetings with managers; and access to ongoing training and business-development support groups.
Since opening its doors in 2004, Paragon has grown into one of the largest brokerages in San Francisco, closing over $1.7 billion in annual Bay Area real estate sales. We've recently opened in Marin County as well. According to RealTrends, of the 500 largest residential brokerages in the country, Paragon ranks #3 in Average Sales per Agent and 4th in Average Sales Price. The Paragon Community Fund donates over $50,000 per year to local charities and social services.
Our philosophy is simple: We hire the best agents and then provide them with the training, marketing and transactional resources, technology, mentoring and management support to do the best possible job for our clients. This is a very challenging business and while the national and state failure rates for new agents is very high, many of our new agents make it into the top 5% - 10% of agents in San Francisco within 3 to 5 years of starting their career. That’s a very good living -- and nothing gives us more satisfaction than seeing a new agent build the foundation of a long-term successful career in real estate.
In return for what we offer new agents, we are very demanding in who we hire.
Ambitious, self-motivated, self-disciplined, proactive, enthusiastic, high energy
You will legally be working for yourself as a sub-agent of Paragon. We provide support, guidance and management, but this is no career for the half-committed or those who can’t motivate themselves to get up each morning to do the demanding work that has to be done. The real estate business in San Francisco can be financially rewarding and a great career, but it’s hard and competitive.
Total commitment to making a career in real estate
If you’re not sure, if you’re going to keep another career on the side, Paragon is not the right option for you.
In California, real estate agents are legally fiduciary representatives, obligated to put the client’s interests above all others including the agent’s. The foundation of Paragon’s success is having agents who work to that standard.
Engaging; a people-person; a wide social sphere
Your business will come from 2 places: people you know and people you don’t know yet. Both involve the ability to engage, establish rapport with, and focus on the individual concerns of lots of “people.” If you’d rather sit alone in a room working on a computer, real estate is not a fit for you.
The ability to learn without getting overwhelmed/ love to learn
The amount a new agent has to learn is overwhelming, and the learning never stops. You’ve got to be able to absorb, internalize and then apply what you’ve learned to move forward step by step.
The courage to put yourself in front of people, offer your help and ask for the business
Ideally, you have a previous career demonstrating success at new client development. The basis for your success will be your efforts and ability to convince prospective clients to work with you. If that terrifies or horrifies you, then real estate isn’t your business. No one gives you business; we can give you the training and the tools, but you still have to develop the clients yourself.
Professional background, appearance and presentation skills
The purchase of a home is often the biggest and most complicated financial transaction of our clients’ lives. A lot is at stake in money, security and future happiness. Homes are very expensive in San Francisco. People want and deserve a professional representing them. In our training, we will work a lot on presentation skills, but you need to have the basics starting out.
The financial resources to dedicate 12 months to building the foundation of your business
Real estate can be a very lucrative profession in San Francisco, and some new agents start making deals quickly, but it’s not uncommon for agents who become very successful to take 6-12 months to gain traction. There is a lot to learn and master and it will take all your time, attention and energy to do so.
Real Estate License
Ideally, you have your new license; if not, you’ve taken the DRE license test and are awaiting the issuance of a license; or, minimally, you have completed your R.E. studies course and are scheduled to take the license test very soon. If you’ve been in the business for 2-5 years, you’ve already demonstrated your ability to succeed in by closing at least 5 or 6 transactions per year (and are now looking for a brokerage with whose support, training and resources you believe you can take your business to new levels).
Stable Job History
If you’ve had a different job every 12-18 months for years on end, you’re not a match for Paragon.